Broadcasters Can Monetize Linear TV in 2025: Unlock New Revenue with Interactivity

Monetizing linear TV in 2025 isn’t just about selling ad slots—it’s about selling outcomes.

As brands demand more data, interactivity, and performance from their media buys, broadcasters can no longer afford to treat TV like a one-way channel. New technologies are transforming static ad breaks into dynamic, clickable experiences that engage viewers, collect first-party data, and unlock entirely new revenue streams.

In this article, we’ll break down the key monetization challenges facing broadcasters—and show you how interactive ad technology like Qapture helps you convert viewers into customers, boost ad performance, and position your network for a more profitable future.

The Monetization Problem Facing Broadcasters

Linear TV still commands large audiences, but the monetization model is outdated:

• Ad skipping and inattentiveness reduce ROI for brands.
• Lack of measurable performance makes TV hard to compare with digital.
• Scatter inventory goes unsold or underpriced.
• No direct path to commerce from the screen.

Advertisers want performance. Viewers want engagement. Broadcasters need to bridge that gap to retain ad dollars.

The Solution — Make TV Ads Interactive

Interactive ad technology changes the game by:

• Turning traditional commercials into real-time engagement tools
• Giving advertisers the ability to track viewer behavior
• Unlocking shoppable content and scan-to-convert moments
• Creating premium ad formats that justify higher CPMs

Qapture powers this shift through visual codes that can be scanned from 3x the distance of QR codes—customizable, brand-aligned, and embedded right into live programming or ad slots.

New Revenue Opportunities for Broadcasters

Here’s how top networks are already monetizing more effectively:

By adding interactivity, you’re not just selling ad time—you’re selling outcomes, insights, and actions.

Why This Works

• Viewers engage more: Qapture campaigns drive 8.5x more interactions than standard QR-based campaigns.
• Advertisers pay more: Performance-based pricing beats static impressions.
• It integrates easily: No need for app downloads or complex integrations.

Your network becomes a data-rich, performance-focused partner—not just a media channel.

Take the First Step Toward Monetization Innovation

If you're a broadcaster or media group looking to increase TV ad revenue, now’s the time to evolve your offering. Interactive ads aren't the future—they’re already outperforming static formats today.