In an era where viewers instinctively skip, mute, or ignore TV ads, the pressure is on broadcasters and advertisers to evolve. But what if your audience didn’t just watch your ad—they scanned it, interacted with it, and bought from it, in real time?
Welcome to interactive TV advertising in 2025.
Thanks to technologies like Qapture, broadcasters can now turn any linear TV program or ad into a powerful two-way experience. With just a smartphone, viewers can engage, vote, shop, sign up, or explore deeper content—all while watching live TV.
In this post, we’ll explore what interactive TV ads are, why they outperform traditional formats, and how to get started today.
What Is Interactive TV Advertising?
Interactive TV ads transform passive viewers into active participants. Using on-screen triggers like scannable codes, overlays, or synced content, viewers can engage in real-time—from voting in live polls to purchasing products featured in a show.
Key formats include:
- Scannable visual codes (like Qapture)
- Second-screen integrations
- Real-time content overlays
- Shoppable product placements
Why It Works — The Engagement Advantage
Traditional TV ads typically see low recall and minimal action. Interactive ads change that by:
- Driving 8.5x more interactions per user compared to standard QR codes
- Boosting click-through rates by up to 84%
- Increasing brand recall and engagement
How to Make Your TV Ads Interactive (Step-by-Step)
- Identify your goal (e.g., lead gen, app downloads, product sales)
- Use visual codes designed for TV
- Qapture codes scan from 3x the distance of a typical QR code, can match your brand design, and provides more data.
- Design your on-screen experience
- Clear CTA (“Scan to win,” “Vote now,” “Buy while it’s on-screen”)
- Build a mobile-first landing experience
- Fast load time, frictionless UX
- Track and optimize
- View engagement analytics, scan behavior, and user drop-off points
Use Cases Broadcasters & Brands Are Already Deploying
- Entertainment shows: Live trivia and viewer polls
- TV commerce: Scannable product links
- Advertisers: Premium ad packages with interactive engagement
- Networks: Gathering first-party audience data
Ready to Make Your Ads Interactive?
Interactive TV is no longer “next-gen”—it’s now. If you're ready to turn passive viewers into data-rich, high-intent users, Qapture can help.
Broadcasters Can Monetize Linear TV in 2025: Unlock New Revenue with Interactivity
Elevate Broadcast Engagement with Qapture: Beyond Basic QR Codes
