Reclaiming the Screen:

Turning Distraction into Transaction

87% of internet users are on another device while watching TV.

Qapture turns that second-screen distraction into a 191% performance surge for broadcasters and brands alike.

Discover how eMedia leveraged a new "visual language" to reach 4.9 million viewers and drive a 16% total audience lift.
The Core Problem

Stop the Audience Bleed

Viewing on phone instead of watching TV
THE CURRENT REALITY

The Crisis

  • Second-Screen Reality: 87% of viewers are on another device while watching TV.

  • The Attention Gap: Ad breaks lose 20–30% of viewers to mobile distractions.

  • The Data Void: Fragmented engagement leaves major gaps in advertiser results.

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THE STRATEGIC NEED

The Requirement

  • Beyond the QR Code: Need for 15m Long-Range Scanning to engage from the couch.

  • Visual Language: Establish intuitive, on-brand markers for instant recognition.

  • Zero-Party Data: Utilize permission-based intelligence without tracking cookies.

The Impact: Quantitative Success at Scale

Qapture didn't just stop the bleed; it fundamentally amplified viewership across eMedia's 8-channel portfolio.
16%

Total Audience Lift

Overall increase in Average Minute Rating (AMR) across the entire network during the launch period.

90%

Viewer Retention

Proportion of viewers who stayed through ad-break segments compared to the 70-80% retention of standard breaks.

191%

Performance Surge

The PEP Summer Treasure Hunt campaign exceeded scan targets by nearly 200%, recording over 611,000 scans.

91%

Retail Conversion

For the Chicken Licken campaign, 91% of participants were identified as first-time buyers.

PHASE 1

Establishing the Viewing Habit

The White-Label Engagement Layer

  • White-Labeled Integration: eMedia deployed Snap-e, a white-labeled engagement app powered by Qapture’s interactive broadcast technology.

  • Editorial Adoption: The technology was integrated into the programming fabric of eight national channels, allowing viewers to scan 15-meter markers to participate in live polls, quizzes, and contests.

  • Frictionless Choice: While eMedia leveraged a dedicated app to build loyalty, the Qapture platform is now available as a no-install WebApp. This allows broadcasters to choose between deep app-based engagement or a frictionless "scan-and-go" web experience.

  • "Always-On" Interactivity: By using markers during regular shows first, eMedia "trained" the audience to recognize these colorful markers as a Universal Visual Language for instant rewards.

  • Seamless Operations: The interactive layer integrated into existing broadcast workflows with zero disruption to standard content production.

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16%

Total Network Lift

The aggregate increase in Average Minute Rating (AMR) across all eight channels in the eMedia portfolio following the Snap-e launch.

28%

Growth on eExtra

High-performance growth seen on eExtra Channel, proving that interactive engagement resonates deeply across different demographic segments.

32%

Peak Performance

The massive viewership spike recorded for eReality, demonstrating the explosive potential of gamified programming.

13%

Lift for e.tv

Consistent rating improvement for South Africa's largest private free-to-air channel, proving scalability at the highest level of national broadcast.

PHASE 2

Scaling to Monetization

Turning Engagement into Revenue

 

eMedia PEP campaign demonstrating massive reach
THE PEP "TREASURE HUNT"

Massive Audience Reach

  • The Strategy: A 5-week national hunt requiring viewers to collect five weekly markers for a jackpot draw.

  • The Result: Reached 4.9 million unique viewers and exceeded scan targets by 191%.

  • The Win: "Bonus Markers" inside commercials forced active engagement, creating a high-stakes gamified event.

 

eMedia Chicken Licken campaign demonstrating deep-funnel conversion
CHICKEN LICKEN

Deep-Funnel Conversion

  • The Strategy: Used on-screen markers to distribute digital coupons during a high-impact promotional window.

  • The Result: Generated 4,124 scans with a startling 91% of participants identified as First-Time Buyers.

  • The Win: Proved broadcast can drive retail conversion and attract new customers in competitive markets.

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DATA STRATEGY

First-Party Intelligence

  • The Technology: Uses a permission-based "Visual Language" to establish a permanent connection via App or WebApp.

  • The Result: Built a first-party database of over 500,000 registered users with deep behavioral insights.

  • The Win: Allows broadcasters to own the viewer relationship, providing data that traditional TV cannot access.

PHASE 3

Frictionless Future-Proofing

Knowing Your Audience. Forever.

 

While eMedia’s initial success reached 800,000 peak downloads, the future of Qapture is the No-App WebApp — removing the friction of installation while maintaining a permanent, permission-based relationship with your viewers.

The Frictionless Advantage:

Zero-Install Experience

Viewers access interactive content instantly via a web browser — no App Store hurdles or uninstallation risks.
Zero-Install Experience

Permanent First-Party Connections

Unlike one-off QR codes, Qapture markers establish a permission-based relationship that remains active even after the show ends.
Permanent First-Party Connections

Cookie-Free Intelligence

Generate deep behavioral data and real-time audience segmentation without relying on intrusive tracking cookies or forced logins.
Cookie-Free Intelligence

Rapid Commercial Deployment

Launch advertiser-led "treasure hunts" or retail coupons in days, scaling interactivity across entire national broadcast schedules.
Rapid Commercial Deployment
THE NEXT STEP

Reclaim the Second Screen. Build Your Audience Asset.

Don't let 87% of your viewers drift away during ad breaks.

Join the "Visual Language" revolution and turn passive observation into a measurable 191% performance surge for your brand and your advertisers.

Whether you choose the deep engagement of our white-label app or the frictionless speed of the no-download WebApp, Qapture gives you the power to know your audience — forever.