In an era where viewers instinctively skip, mute, or ignore TV ads, the pressure is on broadcasters and advertisers to evolve. But what if your audience didn’t just watch your ad—they scanned it, interacted with it, and bought from it, in real time?
Welcome to interactive TV advertising in 2025.
Thanks to technologies like Qapture, broadcasters can now turn any linear TV program or ad into a powerful two-way experience. With just a smartphone, viewers can engage, vote, shop, sign up, or explore deeper content—all while watching live TV.
In this post, we’ll explore what interactive TV ads are, why they outperform traditional formats, and how to get started today.
What Is Interactive TV Advertising?
Interactive TV ads transform passive viewers into active participants. Using on-screen triggers like scannable codes, overlays, or synced content, viewers can engage in real-time—from voting in live polls to purchasing products featured in a show.
Key formats include:
Why It Works — The Engagement Advantage
Traditional TV ads typically see low recall and minimal action. Interactive ads change that by:
How to Make Your TV Ads Interactive (Step-by-Step)
Use Cases Broadcasters & Brands Are Already Deploying
Ready to Make Your Ads Interactive?
Interactive TV is no longer “next-gen”—it’s now. If you're ready to turn passive viewers into data-rich, high-intent users, Qapture can help.