Qapture vs. QR Codes: What Broadcasters Need to Know

Written by Lishai Cohen | Jun 24, 2025 10:30:00 AM

QR codes weren’t built for the TV screen and viewers know it.

Between clunky designs, limited range, and scan fatigue, broadcasters are realizing that traditional QR codes simply don’t deliver the engagement they need. Enter Qapture: a next-generation visual code built specifically for large-screen interaction, long-range scanning, and branded engagement.

In this article, we’ll break down how Qapture stacks up against traditional QR codes, and why it’s quickly becoming the new standard for interactive TV.

The Problem with QR Codes on TV

❌ Need to be large and close to scan
❌ Break immersion with ugly visuals
❌ Lack of customization for branding
❌ Can’t support layered interactivity (quizzes, voting, live response)

Performance Stats that Matter

8.5x more scans per user vs. standard QR campaigns

70–84% interaction rates (CTR) on TV deployments

Enables interactive ad units that sell at premium rates

The Broadcaster Advantage

Sell new ad formats that include Qapture functionality

Collect and own engagement data

Offer interactive sponsorship packages for shows, games, and live events

→ Ready to replace QR with something built for broadcast?
Let us show you how Qapture turns passive TV into your most interactive, data-rich channel yet.

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