Lishai Cohen

Lishai Cohen

Recent stories

Advertising

Loyalty, Brand Safety, and Data: The Three Pillars Supporting the Future of Linear TV

Increase Engagement

Beyond Voting: Exploring Diverse Interactive TV Formats

Home Shopping

Unlocking Value for Advertisers: Scan-Based Campaigns that Convert

More stories

Offline to Online

Qapture vs. QR Codes: What Broadcasters Need to Know

QR Code

How to Collect Audience Data from Linear TV: A Broadcaster’s Guide for 2025

Interactive Content

Elevate Broadcast Engagement with Qapture: Beyond Basic QR Codes

smartphone scanning a Qapture code

Interactive Content

The Fading Glow of Linear TV: Can Interactivity Reignite the Flame? Part 2

Interactive Content

The Fading Glow of Linear TV: Can Interactivity Reignite the Flame? Part 1