Making the News Actionable – From Headlines to Help, Donations & More

1 min read
Aug 14, 2025 3:45:00 PM
Making the News Actionable – From Headlines to Help, Donations & More
2:15

Turning Viewers Into Participants in the News Cycle

News broadcasts play a vital role in informing the public — but too often, the experience ends with awareness, not action. What if viewers could go beyond passive consumption and actually respond to what they see on screen? Qapture brings this vision to life, allowing news content to trigger real-time, meaningful engagement.

Scan for Relief, Support, or Verification

With Qapture, broadcasters can embed scannable markers during news segments that guide viewers to vetted resources. Whether it’s a live donation link during disaster coverage, a support hotline, or a fact-checking article for a viral claim — the action is immediate, secure, and relevant.

From Awareness to Impact

Many viewers feel compelled to act when confronted with emotional or urgent news — but don’t know how. Qapture reduces the friction between watching and doing. Want to support a community effort? Sign a petition? Volunteer? A scan during the segment can take viewers directly to the action — amplifying the civic value of every broadcast.

Drive Trust Through Transparency

In an age of misinformation, Qapture empowers newsrooms to embed fact-checks, sources, and explainers directly within the viewer’s reach. A scan can offer deeper context, timelines, or verification tools — helping build viewer trust and reinforcing the credibility of your journalism.

Enabling Real-Time Public Response

With scan-based polling or feedback, Qapture allows journalists to gather viewer opinions on breaking issues, instantly and anonymously. Want to know how the public feels about a new policy? About election coverage? Scan-to-poll offers a lightweight, effective tool for civic engagement — without requiring social media platforms.

A New Standard for Responsible Broadcasting

Qapture redefines what a news segment can achieve. It's not just about delivering information — it’s about enabling outcomes. For broadcasters who aim to educate, mobilize, and empower, scan-based interactivity becomes a powerful extension of the newsroom.

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